Why "Natural" Lip Balms Are Quietly Switching to Seed Oils
The Record
What Was Happening Behind the Scenes
While you were reaching for the yellow tube, a very different story was unfolding in boardrooms.
1999
The man becomes a logo.
The Original Beekeeper Cashes Out
The man whose face appears on every tube is bought out of the company he co-founded. His name stays on the label. His ownership does not.
Compensation: a house valued at $130,000.The man becomes a logo.
2004
Same logo. Different owners.
Private Equity Arrives
AEA Investors acquires 80% of the company for $173 million. The co-founder retains 20% and a board seat. As part of the arrangement, the original beekeeper receives $4 million — a line item in a deal memo.
From a $200 craft fair to a nine-figure private equity transaction.Same logo. Different owners.
October 31, 2007
A Surprise Announcement
Employees are gathered in a room. Two executives walk to the front. They are wearing bee costumes. It is Halloween.
They announce that the company — started at a craft fair, built in a one-room schoolhouse rented for $150 a year — has just been sold for $925 million.
They announce that the company — started at a craft fair, built in a one-room schoolhouse rented for $150 a year — has just been sold for $925 million.
The costumes were presumably meant to soften the news. The acquiring company makes bleach, Pine-Sol, and Liquid-Plumr.
Clorox. The bleach people.
$925,000,000 — announced in bee costumes, on Halloween.
What Changed
A popular natural lip balm — the original formula versus today's
Est. 1991
The Original Formula
3 ingredients
✓
Beeswax
✓
Vitamin E
✓
Peppermint Oil
Post-Acquisition
The Same Product Today
12 ingredients
✓
Beeswax
✓
Vitamin E
✓
Peppermint Oil
✕
Coconut Oil
!
Sunflower Seed Oil
Seed Oil
✕
Lanolin
✕
Rosemary Leaf Extract
!
Soybean Oil
Seed Oil
!
Canola Oil
Seed Oil
✕
Limonene
✕
Linalool
✕
Eugenol
Beeswax
$0.30
per gram
VS
Canola Oil
$0.02
per gram
✓
Present in the original 1991 formula
✕
Added after acquisition — not in the original formula
!
Seed oil added post-acquisition — discussed further below
Source: current ingredient list, leading natural lip balm brand
Why "Natural" Lip Balms Are Switching to Seed Oils
Most Brands
Teton
Ingredients
Primary moisturizer
Seed oils & petroleum
Grass-fed beef tallow
Filler oils
Canola, sunflower, soybean
Golden jojoba oil
Ingredient count
10–15 ingredients
5 real ingredients
Pronounceable?
❌
✅
Scent source
Synthetic fragrance
Tangerine essential oil
Effect on Your Lips
Long-term moisture
❌
✅
Creates dependency
❌
Builds natural moisture
Reapply constantly?
Every hour
2× a day, if that
The Brand Behind It
Ownership
Corporate
Founder-owned
Formula stability
Changed after acquisition
Same recipe since day one
Can you reach someone?
❌
Founder answers emails
Packaging
Material
Single-use plastic
Kraft paper tube
Production
Mass manufactured
Small batch
The pattern
Most commercial lip balms share the same profile: a dozen ingredients, seed oil fillers, synthetic fragrance, plastic packaging, and no one to call. That's not a coincidence — it's a cost structure. Five ingredients costs more to make than fifteen, because every one has to earn its place.
What to look for: fewer than six ingredients, all pronounceable, with a recognizable fat as the base. Everything else is negotiable.